A tsunami is coming. And the world isn’t ready for it. In Ubertrends you will learn about eight huge waves that are crashing into the future. It’s a carefully documented study of the fast-flowing streams of change caused by technology, evolving consumer expectations, and disruptive innovations — all the direct result of the intersection of eight Ubertrend forces that are morphing culture in profound ways. Ubertrends is a new-age textbook for those in need of eye-opening insights into the anthropological evolution of humanity. In a world that urgently cries out for more innovation, it’s mission critical to discern the value changes that have swept up society in a fast-flowing swirl of warp change. Ubertrends is aimed at those who don’t want to miss the multiplicity of signals society is sending, which demands adaptable innovation formulas that are future proof.

Setting a New Standard in theDigital Economy

Acceleration ofEvolution

Acceleration ofTime

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Watch Lucas Etter set a sub-five-second, 3×3 Rubik’s Cube world record.
Trends

Harley-Davidson Electric Scooter

America’s 74 million Baby Boomers have been noticeably missing from Harley-Davidson’s recent motorcycle sales. The company recently reported a 9% decline in fourth-quarter revenue. In order to attract new customers, read “millennials,” America’s favorite Easy Rider symbol has turned its attention to electric vehicles.

But a funny thing happened along the route. Feedback to its $30,000 electric motorcycle, LiveWire, has been drowned out by the noise produced by the company’s prototype electric scooter.

Innovation

AI Is Reinventing Our World

If the technology behind ThisPersonDoesNotExist.com is any indication, AI is going to disrupt the visual sciences. A few days ago, The New York Times wondered if ethical A.I. is even possible. That’s not a rhetorical question given the ability of AI to generate fake visuals as persuasive as ThisPersonDoesNotExist.com suggests.

Just this past summer, we learned that DeepMind’s AI agents were capable of exceeding “human-level” visual gameplay.

That was followed in the fall by the launch of an automated labeling service for Amazon’s SageMaker machine learning tool that promises to greatly speed up the labeling of large data sets to accelerate machine learning.

Trends

I Want to Make Saving Water Famous

That’s what Mina Guli tells me in an interview before Cirque du Soleil’s One Night for One Drop fundraising event in Las Vegas tonight. Doctors once told Guli that she never would be able to run again. She just finished her third campaign of running 40(!) marathons, a feat that defies description, to raise awareness about saving water.

Guli had to suspend her last campaign after running “only” 62 marathons in 62 days because she broke a leg (explaining the featured image). Guli tells me that the connection with Cirque du Soleil started in Las Vegas when she was invited to a big gala for the 2016 One Night for One Drop event. Colgate became the Colgate teamed up with Cirque du Soleil to take the message to the world.

Time Compression SpursInnovation

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