A tsunami is coming. And the world is unprepared. Ubertrends lets you dive into eight huge waves that are crashing into the future. It’s a data-based study of the fast-flowing currents of change caused by technology, evolving consumer expectations and disruptive innovations — the result of an intersection of eight Ubertrend forces that are transforming society in profound ways. Ubertrends is a new-age textbook full of mind-bending insights into shifts in consumer behavior. In a world that urgently demands more innovation, it’s crucial to master the tidal wave of value changes engulfing society today. Ubertrends was created by innovation speaker Michael Tchong specifically for those who require innovation practices that are future-proof.