That’s what Mina Guli tells me in an interview before Cirque du Soleil’s One Night for One Dropfundraising event in Las Vegas tonight. Doctors once told Guli that she never would be able to run again. She just finished her third campaign of running 40(!) marathons, a feat that defies description, to raise awareness about saving water.
Guli had to suspend her last campaignafter running “only” 62 marathons in 62 days because she broke a leg (explaining the featured image). Guli tells me that the connection with Cirque du Soleil started in Las Vegas when she was invited to a big gala for the 2016 One Night for One Drop event. Colgate became the Colgate teamed up with Cirque du Soleil to take the message to the world.
Colgate spokesperson, Burson Cohn & Wolfe’s Alyssa Matos, tells me that Colgate products are found in two-thirds of households across the world and almost all their products require water usage. Colgate teamed up with Cirque du Soleil to take the message to the world.
Colgate’s #EveryDropCounts campaigndebuted in a 2016 Super Bowl spot featuring the hashtag. The connection with Guli came about when Colgate became aware of a runner who was attracting worldwide attention using the exact same hashtag. Kismet!