In 2020, satellite TV services lost more than 2.7 million subscribers ( Q1, Q2, Q3). That’s on top of the 3.7 million subscribers satellite TV services lost in 2019 and the 2.4 million lost in 2018. That means that at least 9 million abandoned dishes are cluttering up the skies all across America.
What if these Dish and DirecTV masts could be recycled and used again with an old-school type of TV antenna? With ATSC 3.0, it could be worth it, depending on the television market. In Las Vegas, four stations made the switch in May 2020.
What makes ATSC 3.0 so special? ATSC 1.0 officially introduced HDTV to the U.S. market in 1996. On April 26, 1999, NBC became the first network to offer regularly scheduled HD programming with “The Tonight Show starring Jay Leno.” There is no ATSC 2.0, because it was considered largely as outdated by time it was ready to launch, so the ATSC committee skipped it and launched 3.0 in 2017.
ATSC lets recipients with an ATSC 3.0-compatible television, like the LG G1 ($TBD) pictured above, and an ATSC 3.0-compatible TV antenna ($60.00) receive over-the-air television broadcasts in 4K UHD with HDR (high-dynamic-range imaging), wide color gamut (WCG), and also high frame rate (HFR).
That means that regular old television would put both cable and satellite TV to shame. We’re going to post a YouTube video soon that shows how to mount a TV antenna onto a DirecTV satellite mast. Since receiving 4K TV with HDR-quality video without cable or satellite TV service is sure to revolutionize TV watching, we believe there is a big opportunity brewing potentially in plain old television.