Korean beauty manufacturers are already disrupting the beauty and personal care market with a series of highly rated products at attractive prices, but now Insung is ramping up the K-Beauty innovation quotient by combining such cutting-edge features as microcurrent technology and an anti-aging facial mask.
The DeepSkin Ionic Skin Care System includes a control unit that attaches to the mask via a cable. Iontophoresis technology is used with microcurrents to inject a formula of adenosine, hyaluronic acid and niacinamide into the skin, thereby brightening your complexion and reducing wrinkles.
The $220 billion global cosmetics market is already in deep turmoil, with traditional makeup sales down 1.3% in 2016 and independent brands up 42.7%, according to Shiseido Americas CEO Marc Rey. That upheaval is being driven by social media influencers and an Amazonified distribution channel. Mr. DeMille, I’m ready for my close-up. 😍
Insung Information Co. Ltd. • Seoul • South Korea
