Mirror positions itself as the “world’s first nearly invisible, interactive home gym that brings live and on-demand fitness classes right to your home.” It does so for $1,500 plus, just like Peloton, a monthly $40 fee. At least with Peloton you get an exercise bike. Wouldn’t your connected flat screen TV be a better and cheaper choice?

Two years ago, Mirror launched their $1,500 at-home fitness trainer. On June 30, 2020, lululemon announced the $500 million acquisition of Mirror, likely the first of many attractive M&A opportunities in a category that is booming due to the pandemic.