13. Smart Home

When Google acquired Nest in January 2014 for $3.2 billion, the move signaled that the smart home trend had arrived full force. Innovative smart technology has stoked consumer demand for products and systems that enhance home comfort, convenience, energy efficiency,...

14. E-books

In September 2010, Amazon.com debuted a TV spot that poked fun at its competition. In a poolside scene, a man struggles to read his iPad and asks a woman how she reads her tablet. Her answer: “It’s a Kindle…$139…I actually paid more for these sunglasses.” The...

15. Covid

The masks have come off, but the scars remain. Half a decade after COVID-19 brought the world to a standstill, Americans still can’t agree on what hit them. Pew Research’s latest survey exposes a nation united by experience but divided by political interpretation....

16. TikTok

Who can forget Nathan Apodaca, TikTok user @420doggface208? Nathan went viral on Sept. 25, 2020, when he posted a video of himself skateboarding to work after his truck broke down while drinking Ocean Spray Cran-Raspberry juice straight from the bottle and singing...

17. Real Estate

Owning a home with a white picket fence and a lush green lawn has long been part of the American dream, one synonymous with a promise of stability and prosperity. However, the path to homeownership has become more difficult in recent years, with high borrowing rates...

18. Amazon (Retail Apocalypse)

The list is long. Since the start of the Great Recession in 2007, more than 75,000 retail stores in North America have closed, many partly due to what is variously referred to as the “Amazon Factor” or the “Retail Apocalypse.” As shoppers increasingly shift their...